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Danger Ahead! Outsourcing Your Link-building Might be Hazardous to Your Health. Proceed with Caution

Learn how to assess an outside firm and the quality of the results they provide.

Good results with Google often depend on the links from other websites pointed toward your website. But acquiring those links is frustratingly difficult, even for experienced webmasters and SEOs, much more so for the average business owner.

The temptation is to outsource your link building. That’s not a bad idea, in fact, sometimes it’s the ONLY way to get your link building done. But it carries a risk.

In this mini-course, Master SEA instructor and SEO consultant Ross Barefoot takes a look at a case study where outsourcing link building did more harm than good. What you’ll learn from this case study:

  • Why outsourcing link-building is so attractive
  • How to examine backlinks (no matter how they were acquired) to see if they are of high quality
  • What to do if you find out your link-builder is black-hatting your program

The goal of this mini-course is not to convince you NOT to outsource, but rather to empower you to keep tabs on what any link builder does for you.


If you find this topic helpful, you may want access to all of our material. Each module is full of SEO goodness to help you get the results you want.

As a member, you get access to all the new content as it is added to the library.

Basic membership

  • $29/month
  • Instant access to all recorded mini-courses

Standard membership

  • $49/month
  • Basic membership, plus...
  • Submit websites for live monthly "Site Reviews"
  • Submit questions for monthly "Ask The Instructor" sessions
  • Private Facebook group access
  • 10% discount on classroom training.

Ultimate membership

  • $149/month
  • Standard membership, plus...
  • Access to our digital training
  • 30 minutes per month 1:1 mentoring
  • 10% discount on our annual conference
  • 20% discount on classroom training

Your Instructor


Ross Barefoot
Ross Barefoot

Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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