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Expanded Text Ads in AdWords

Make the switch and get the most out of Expanded Text AdWords.

Expanded Text Ads (ETAs) are the next generation of text ads from Google AdWords. This new format is designed for a mobile-first world that keeps both users and advertisers in mind and will display the same messaging on both Mobile and Desktop Devices.

In this mini-course you’ll learn:

  • What are Expanded Text Ads (ETA)?
  • Differences between Standard and ETA’s.
  • Best Practices for using ETA’s.
  • What to avoid doing with ETA’s.
  • How ETA’s will help your ads.
  • Interesting Findings on using ETA’s.
  • Should I Care?


If you find this topic helpful, you may want access to all of our material. Each module is full of SEO goodness to help you get the results you want.

As a member, you get access to all the new content as it is added to the library.

Basic membership

  • $29/month
  • Instant access to all recorded mini-courses

Standard membership

  • $49/month
  • Basic membership, plus...
  • Submit websites for live monthly "Site Reviews"
  • Submit questions for monthly "Ask The Instructor" sessions
  • Private Facebook group access
  • 10% discount on classroom training.

Ultimate membership

  • $149/month
  • Standard membership, plus...
  • Access to our digital training
  • 30 minutes per month 1:1 mentoring
  • 10% discount on our annual conference
  • 20% discount on classroom training

Your Instructor


Steve Scott
Steve Scott

Steve Scott is the owner and Director of Training at Tampa SEO Training Academy. Steve is an SEO industry veteran with nearly 20 years of experience - having began offering SEO services as far back as 1997. With a history in computer training dating back to 1990, SEO training has come naturally. Steve has accrued 10 years teaching with the SEA as a Certified Master SEO Trainer. Steve can be found teaching workshops in Tampa, FL and New York, NY.



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!