We all are uncomfortable with change, and a big one is coming up. Google has announced that the traditional AdWords interface, and the traditional keyword planner, will be going away at the end of 2018.
The new keyword planner is quite a bit different, but there are some nice new capabilities that aren't that obvious.
Search Engine Academy certified master trainer (and keyword research fanatic) Ross Barefoot shows you what features are missing, what new features have been added, and how to get the most out of the new Google keyword planner.
Ross Barefoot has 19 years of experience in website programming and development, and 13 years of experience in Search Engine Optimization and Marketing (SEO/SEM). Ross is a SEA Certified Master Level Instructor with the Search Engine Academy and serves on its board of directors and educational committee. Ross has been with Horizon Web Marketing since 2012 as chief SEO strategist and trainer, and in 2014 took on the role of CTO. Ross uses his industry expertise to set client strategies, troubleshoot difficult SEO issues, and keep our staff trained and up to date on cutting-edge SEO techniques so we deliver the best possible results for our clients.