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Understanding Search - You’re Getting It All Wrong

Learn the fundamental concepts of SEO to maximize your efforts.

More people than ever have heard the acronym "SEO," but that doesn't mean they understand it.

True, even Forbes runs articles about SEO, but at the Search Engine Academy we still see persistent myths, falsehoods, and misunderstandings that can torpedo the efforts of would-be SEO practitioners: amateurs and professionals alike.

In this Webinar certified Master SEO trainer Beth Kahlich revisits some of the fundamentals of search and search optimization, accounting for the latest changes at Google and trends in marketing and technology.

This webinar is a must-view introduction and a welcome refresher about what you need to pay attention to, and, more importantly, what you can safely ignore.


If you find this topic helpful, you may want access to all of our material. Each module is full of SEO goodness to help you get the results you want.

As a member, you get access to all the new content as it is added to the library.

Basic membership

  • $29/month
  • Instant access to all recorded mini-courses

Standard membership

  • $49/month
  • Basic membership, plus...
  • Submit websites for live monthly "Site Reviews"
  • Submit questions for monthly "Ask The Instructor" sessions
  • Private Facebook group access
  • 10% discount on classroom training.

Ultimate membership

  • $149/month
  • Standard membership, plus...
  • Access to our digital training
  • 30 minutes per month 1:1 mentoring
  • 10% discount on our annual conference
  • 20% discount on classroom training

Your Instructor


Beth Kahlich
Beth Kahlich

Beth Kahlich, President of the Search Engine Academy in Dallas, Texas, has over 20 years experience in marketing and technology. Beth specializes in strategy and implementation of online marketing for clients of all sizes who want to learn more about managing their website presence. Beth is a National and local speaker on SEO, digital marketing, and email marketing strategies, and an Authorized Local Expert for Constant Contact email marketing.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!